The retail landscape is transforming at an unprecedented pace, making digital expertise essential for any professional aiming to excel. Parikshit Khanna, a renowned corporate AI and digital marketing trainer with over eight years of industry experience, has collaborated with Digital Training Jet to bring a specialized Google Ads workshop to Punjab. Parikshit has a track record of empowering professionals and organizations through innovative sessions, including his recent workshop at IIT Delhi on AI in healthcare. His unique teaching approach ensures that participants gain actionable insights and practical skills to drive meaningful results.
What’s in Store at the Workshop?
This workshop is crafted to equip retail professionals with the tools and strategies needed to thrive in today’s competitive market. Under Parikshit’s guidance, attendees will dive deep into the fundamentals of Google Ads, mastering techniques to elevate ad performance and optimize ad spending.
Practical Benefits of Attending
Boost Your Store's Visibility: Learn to create ads that capture attention and reach target customers, enhancing ad ranking on Google Search.
Maximize ROI on Ad Spend: Gain insights into budget allocation and bidding strategies to ensure you’re getting the best return on investment.
Increase Online and Offline Sales: Discover methods for driving traffic to both e-commerce and physical locations, using tools like local inventory ads.
Enhance Customer Engagement: Create personalized, compelling ad experiences. Plus, leverage remarketing to re-engage past visitors and convert them into loyal customers.
Workshop Sessions Overview
Google Ads FundamentalsGet introduced to Google Ads essentials and learn how to navigate the platform with ease.
Crafting Effective Ad CampaignsBuild ad campaigns that align with your business goals, from display ads to shopping ads, tailored for retail impact.
Keyword Research and OptimizationConduct targeted keyword research to capture your ideal audience and optimize for better visibility.
Budgeting and Bidding StrategiesMaster budgeting techniques and explore bidding strategies that boost ad visibility without overspending.
Analyzing and ReportingUtilize Google Analytics to measure ad performance, generate reports, and refine your campaigns for continuous improvement.
Advanced Techniques and TrendsStay ahead by adopting advanced Google Ads features, tools, and the latest trends that can drive a competitive advantage in retail.
Parikshit Khanna’s Google Ads workshop in Punjab is a must-attend for retail professionals ready to harness the power of Google Ads to boost visibility, engagement, and sales. Reserve your spot today by visiting Digital Training Jet or contacting +91 8076250669.
Sakshi Shahi , Jaipuria school of business Ghaziabad
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