In the rapidly evolving world of digital marketing, staying ahead of the competition is crucial. One of the most effective ways to achieve this is through mastering Google Ads. This paid course is designed to equip you with the skills and knowledge needed to create successful ad campaigns, driving traffic and increasing conversions for your business.
Why Google Ads?
Google Ads, formerly known as Google AdWords, is a powerful online advertising platform. It allows businesses to display ads on Google's search engine results pages (SERPs) and its vast network of partner sites. With over 3.5 billion searches per day on Google, leveraging this platform can significantly boost your visibility and reach a broader audience.
Course Overview
This comprehensive course is meticulously structured to provide a deep understanding of Google Ads. Here’s what you can expect:
Introduction to Google Ads: Learn the basics of Google Ads, including how it works and why it’s a crucial tool for digital marketers.
Keyword Research and Strategy: Discover the importance of keywords and how to choose the right ones for your campaigns.
Campaign Setup and Management: Gain hands-on experience in setting up and managing various types of ad campaigns, including search, display, video, and shopping ads.
Optimization Techniques: Learn how to optimize your campaigns for better performance and higher ROI. This includes understanding quality score, ad relevance, and landing page experience.
Advanced Features: Explore advanced features like remarketing, automated bidding strategies, and the use of ad extensions to enhance your ads’ visibility and effectiveness.
Analytics and Reporting: Understand how to measure the success of your campaigns using Google Analytics and other reporting tools. Learn to make data-driven decisions to continuously improve your ad performance.
Benefits of the Course
Expert Guidance: Led by experienced digital marketing trainers who bring real-world insights and practical knowledge.
Hands-on Projects: Engage in hands-on projects and case studies to apply what you’ve learned and build your portfolio.
Certification: Upon completion, you will receive a certification that validates your expertise in Google Ads, enhancing your resume and career prospects.
Access to Resources: Gain access to a wealth of resources, including video tutorials, downloadable materials, and a supportive community of learners.
Who Should Enroll?
This course is ideal for:
Digital Marketers: Looking to expand their skill set and improve their campaign performance.
Business Owners: Seeking to increase their online presence and
Name - Sakshi Shahi , Jaaipuria School of Business Ghaziabad
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