Introduction: Why Digital Marketing is a Game-Changer in Real Estate
In today's competitive real estate market, digital marketing is no longer just an option; it's a must-have skill for staying ahead. The Google Ads Workshop in Delhi, led by Parikshit Khanna—a distinguished corporate AI and digital marketing trainer with a decade of experience—provides real estate professionals with the tools to thrive online. This workshop is tailored to help you harness Google Ads, making it a powerhouse for boosting listings, reaching targeted audiences, and driving results in a digitally driven world.
Workshop Overview: Master Google Ads to Drive Real Estate Success
This immersive workshop covers everything from Google Ads essentials to advanced targeting and bidding techniques designed specifically for real estate. Participants will gain hands-on experience, learning directly from Parikshit’s expertise in digital marketing for sectors like real estate. Each session offers practical exercises and real-world strategies, ensuring you leave with the knowledge and confidence to transform your advertising approach.
Session Highlights and Learning Outcomes
Introduction to Google Ads for Real Estate
Learning Outcome: Develop a solid understanding of Google Ads fundamentals and their relevance to real estate.
Practical Benefit: Confidently navigate the Google Ads platform to set up campaigns that attract serious buyers and sellers.
Keyword Research and Strategy
Learning Outcome: Master keyword research to pinpoint the most effective phrases for reaching potential clients.
Practical Benefit: Boost visibility for listings and services by selecting keywords that attract local buyers and sellers actively seeking real estate solutions.
Crafting Compelling Ad Copy
Learning Outcome: Learn the art of writing persuasive ad copy that resonates with your target audience.
Practical Benefit: Capture attention and drive clicks with optimized copy, leading to higher engagement and click-through rates.
Ad Extensions and Enhancements
Learning Outcome: Discover ad extensions that increase ad effectiveness by adding additional, valuable information.
Practical Benefit: Enhance your ad’s appeal by providing extra information, such as location details or call buttons, driving more conversions.
Budget Management and Bidding Strategies
Learning Outcome: Understand effective budgeting and bidding strategies to get the most out of every rupee spent.
Practical Benefit: Maximize ROI by aligning ad spend with campaign goals, helping you reach more clients for less.
Analytics and Performance Tracking
Learning Outcome: Learn to analyze ad performance through Google Analytics and other key metrics.
Practical Benefit: Make data-driven decisions by understanding which ads drive the best results, optimizing your future campaigns.
Advanced Targeting Techniques
Learning Outcome: Explore advanced targeting methods to ensure your ads reach the right buyers and sellers.
Practical Benefit: Increase ad relevance with precision targeting, resulting in better leads and improved ad efficiency.
Why Attend This Workshop?
Expert Guidance from Parikshit Khanna: Learn directly from Parikshit, a highly experienced digital marketing trainer and frequent speaker at prestigious institutions like IIT Delhi.
Hands-On Learning: Engage in practical exercises, designed to reinforce concepts and give you real-world experience.
Networking Opportunities: Connect with other professionals in the real estate sector, exchanging insights and strategies.
Exclusive Resources: Gain access to templates, guides, and checklists that streamline your Google Ads campaigns, saving time and improving results.
Conclusion: Take Control of Your Real Estate Success with Google Ads
Don’t miss this opportunity to elevate your digital marketing skills and power up your real estate business. The Google Ads Workshop in Delhi is designed to provide you with actionable strategies and hands-on experience that can immediately impact your advertising results.
Sakshi Shahi , Jaipuria school of business Ghaziabad
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